O2: Don't Miss Out

O2 launches its latest integrated campaign designed to show the nation how it can get the latest tech at great prices. Based on the insight that we’re all struggling to get on with our lives at present, with inertia and a feeling of ground-hog day, O2 is offering low prices on the latest tech to help people get the best from life as the nation begins to think about lockdown lifting. To bring these new offerings to life, the TV advert shines a light on how O2 can help every one of us. We see an average man on an average street, looking out his window and seeing the only thing that’s really going on right now: deliveries. But with each delivery comes a little blue robot, eager to move in with the lucky new owner. After seeing a few of these deliveries our protagonist cottons on and realises he’s missing out, so he orders his own O2 phone, and with it comes his very own Bubl – the ever-helpful robot who is a literal embodiment of the O2 brand. The advert ends with the viewer seeing the start of a blossoming relationship with Bubl as they take on the challenges the world throws at them together. With its third outing for Bubl, the campaign also focuses on continuing to build affinity with the ever-helpful robot. Taking to TikTok with a Branded Effect AR Lens, from next month O2 will allow users to bring Bubl into their home, just as consumers will see in the TVC. Users will then be able to create their own secret handshake with Bubl, tapping into one of the latest TikTok trends whilst also continuing to build brand awareness and consumer engagement with the new friendly face of O2.