An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human trafficking in Canada. Many Canadians … read morehave misunderstandings about human trafficking. This campaign was developed to highlight public misperception and encourage Canadians to get the facts. Human trafficking is a complex crime and is not what it seems at times. Traffickers get their victims to comply through different forms of coercion and exploit them through activities usually related to sexual services or labour. Created by Banfield and directed by Mark Zibert, the human trafficking campaign launch video examines an origin point for some victims of human trafficking, exposing the reality that almost one in three victims were trafficked by a current or former intimate partner. The campaign video depicts the haunting story of how perpetrators can use manipulation, control and coercion within seemingly normal intimate relationships to take advantage of victims. Shot during COVID-19 with heightened restrictions and parameters in place, the intimate partners depicted in the spot are actually a couple in real life, with only one of them in the role of a professional actor. Human trafficking involves recruiting, transporting, or holding victims to exploit them or to help someone else exploit them, generally for sexual purposes or work. While most Canadians said what they thought was human trafficking is a serious issue, they felt that it was not a serious problem in their own local community. The number of police-reported of incidents of human trafficking however is on the rise in Canada – from 50 cases in 2009 to 340 in 2016.
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