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The closer to the poles, the more one may feel the impact of climate change. And Salla, the coldest town in the Finnish Lapland region, is already experiencing it. So they decided to make it known. Suffering from the consequences of an increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis. And even though there were no real intentions for the town to submit the bid, Salla followed all steps and protocol in order to host the Summer Games, including creating a logo, a bid book, uniforms, promotional activities and naming a mascot.
Other credits
Title: Salla 2032
Agency: Africa
Client: House of Lapland
CCO: Sergio Gordilho
ECD: Matias Menendez
Creative Directors: Nicholas Bergantin/ Rodrigo Adam
Copywriter: Nicholas Bergantin
Art Directors: Rodrigo Adam/ Mihail Aleksandrov/ Leonardo Zardo/ Maso Heck
Director of Special Projects: Juliana Leite/ Monique Lima
Special Projects: Fernando Alonso/ Caio Rodrigues/ Isabela Levy/ Thays Miranda/ Lica de Souza/ Aline Saraiva/ Julia Newman
Sustainability & Institutional Relations: Raphael Vandystadt
Digital Strategy: Carol Patrocinio
Community Managers: Carolina Camila/ Aline Khoury
PR: Fabiana Antacli/ Carina Miranda/ Valerie Silverman Kerr
Art & Content: Felix
Chief Technology Officer: Fabio Palma
Digital Production Director: Fernando Tolusso
Project Manager: Leandro Gomes
Tech Lead: Valerio Oliveira
Agency Producers: Rodrigo Ferrari/ Juarez Lima
Live Producer: Netshow.me
Bid Book Designer: Thais Trizoli
3D Mascot: Carlo Taffarel
2D Mascot Animation: Marco Nick
Mascot Concept & Character Design: Marmota vs Milky
Mascot Character Modeler: Tales da Rocha
Curation: Norte Produtora de Arte
Production Company: Triatoma
Director: Santi Dulce
Executive Producer: Renan Chagas
Director of Photography: Gabriel Bianchini
Fixer/Location Manager: Timo Tuuha
Editor: Matheus Tibira
Color Grading: Fernando Lui
VFX: Warriors VFX
Assistants: Iris Maurer/ Laura Faber
Supported by: Primo Content
Sound Track and Sound Design (Bid film): Guilherme Francischi
Sound Design (Social Content): Satelite Audio
Musical Direction: Roberto Coelho/ Kito Siqueira/ Hurso Ambrifi/ Thiago Colli
Sound Design Client Services: Larissa Sarkis/ Carol Araujo
Musical Production: Roberto Coelho/ Kito Siqueira/ Hurso Ambrifi/ Mike Vlcek/ Thiago Colli/ Charly Coombes/ Koitty/ Helton Oliveira
Sound Design Post Production: Carla Cornea/ Pedro Macedo/ Ian Sierra/ Renan Marques/ Vithor Moraes
Sound Design Production Coordinator: Ana Cordeiro/ Larissa Costa/ Debora Mello
Approved by: Veli-Pekka Ojamaa/ Paula Aspholm / Sanna Tarssanen
Supported by: Fridays for Future
Special Thanks: Salla Reindeer Park / Teemu Lahtinen / Kota Collective / Adriano Costa / Elton Felix / Daniel Socci / Marla Color Grading / Andre Pulcino / Guido Gallo / VP Cine
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