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Web Film
FIDH: An Invitation to PiquiaThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The community of Piquia de Baixo has suffered pollution and its consequences on their health and environment for decades, thanks to the mining activities. On the occasion of the 30st anniversary of their establishment in Piquia, we decided to "celebrate" and invite those who are responsible. As for them, nothing seems to be wrong, it shouldn't be a problem to share a meal together, with burnt vegetables, sick fishes and polluted water...#AnInvitationToPiquia is a social media campaign run in 4 countries. With a very low budget of 15K - and only a 3K for media budget - we managed to have concrete results, beyond numbers of views and earned media in 4 different countries ; negotiations have started with the Secretary of State for Environment. Agency: Babel
Credits
Client managers - Laura Debourgo, Stacie Elien |
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