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Created by GUT Sao Paulo, the campaign stimulates Gen-Z to log back into real life. The red emoji of a chocolate bar became the symbol of the new campaign, 'Stop the world I want Nestlé,' launched today by the most beloved and desired brand in the category. The film tells the story of a young woman who gets trapped inside the perfect world of social networks. She ends up rescued by a friend through the chocolate bar emoji. The campaign responds to a tension GUT found about the Gen-Z population - that they’re increasingly fond of the demanding world of social networks - and makes chocolate a significant ally to stimulate closeness.
Credits
Other credits
Agency
Managing Director: Valéria Barone
Group Account Director: Camila de Almeida Prado
Account Director: Dolores de Pauli
Head of Strategy: Fernando Ribeiro
Group Strategy Director: Diana Lopes
Social Strategy Director: Douglas Coelho
Social Strategist: Bárbara Reis e Karolinne de Campos
Head of Media & Data: Guilherme Cavalcante
Media Manager: Alexandre Fermoselle
Head of Production: Mariane Goebel
Production
Managing Directors: Carolina Dantas e Sebastian Hall
Production Assistant Exec: Larissa Delfini
Line Producer: Camilla Bastos
Coordination Assistant: Natália Petrechen e Luciana Andrade
1st AD: Camila Andreoni
Art Director: Muriel Rañi
Casting Producer: Giovanna Rouvier e Cintia Cappellano
Production Director: Gisele Castilho
Location Director: Tati Setton
Wardrobe: Allan Fernandes
Make Up: Mari Kato
Post Production Coordinator: Elton Bronzeli
Post Production Assistant: Jorge Bannoki
Post Production: Mosh Post
Editor: Breithner Monteiro
Color Grading: Marla Colour Grading
Music Production: LOUD
Music Director: Felipe Vassão e Gustavo Garbato
Composers: Felipe Vassão e Rodrigo Saavedra
Singer: Ráae
Sound Mixing: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini e Mauricio Canezin
Executive Producer: Maia Feres
Coordinators: Ingrid Mabelle, Paloma So, Douglas Freitas e Rafael Silvestrini
Client Service: Karina Amabili, Priscila Miranda, Jin Park
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