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Hitachi Finger VeinID Tech: Wave
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Independent creative agency Mamapool today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the world could travel in the future. Hitachi pioneered the technology a couple of years ago and is currently being used in some banks and businesses across Europe, but it's now been developed further to work with any camera built into an iOS device, with Android available in the near future. Hitachi Finger VeinID securely recognises you from the unique vein patterns in your fingers. One quick scan from a camera, laptop or mobile device is all it takes to securely recognise anyone. Also, your face, fingerprints or biometric details aren’t actually stored so biometric copying or identity theft are impossible, as is racial profiling.
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