Kimbo: A Cup of Naples

Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing song voice, with a poetic metaphorical description of drinking a cup of Kimbo, saying: „Una tazza di noi, una tazza di sole e di mare, di aria dolce, di cultura...“ (A cup of us, a cup of sun and sea, a cup of fresh air, of culture....“ The new campaign created by Serviceplan Italy reaffirms the brand's bond with its origins, telling a story that portrays a Naples capable of communicating beauty, care and excellence, but also the internationality of the brand, thus strengthening all the know-how of the historic Neapolitan company recognized all over the world. After a year as delicate as 2020, Kimbo is back on the air with a new campaign capable of expressing all the remarkable Neopolitan qualities, whilst communicating the internationality of the brand which means that Kimbo coffee is recognized all over the world. An extraordinary, impactful and unique 60’ story enters the homes of Italians with Kimbo’s symbolic "Cup of Naples" through the main Italian television stations for a total of 900 TV segments, with an important investment also in the digital part. A choice of media combining offline and online means the campaign has been designed to reach all target audiences, including the younger demographic – this is an important element for Kimbo, whose desire with this campaign is to gain further global recognition of the brand’s knowledge and quality, by focussing on how much part of everyday life a "simple" cup of coffee can be. The new Kimbo international advertising campaign was developed by Serviceplan Italy with the creative direction of Chief Creative Officer Stefania Siani, and directed by Federico Brugia. The campaign marks an important turning point in the path of the brand with the launch of the iconic slogan: "Kimbo. A cup of Naples", with which Kimbo enters people's lives as a symbol of an authentic and aspirational Naples.