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Movistar: Blind Love
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The lockdown has increased the sharing of intimate images. In many countries this caused the porn-revenge complaints to rise and irreversible damages which lead to the death of a number of victims. Faced with this alarming situation, Wunderman Thompson Argentina, Dhelet VMLY&R and Movistar sought to change the traditional communication, to raise awareness and make the non-consensual dissemination of images and videos problem visible to all. The new Movistar campaign, devised by Wunderman Thompson Argentina and Dhelet VMLY&R, shows the game of two young people filming each other with complicity, until the codes are broken. Composed of film, radio and social, it seeks to provide support to people who are in this situation and to raise awareness among all. According to Faro digital, sexting is the practice of voluntarily sharing content of a sexual nature through digital technologies. There is nothing wrong with sexting itself, since it is a genuine act between peers where there is no deception. The problem arises when one of the parties is not part of that consensus or is used as revenge or manipulation.
General Account Manager: Fabiana Antonelli Related |
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