TV ad: Pedigree: Unintimidator

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The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for … read more

Category Household, garden & pets
URL https://www.pedigree.com/heroish-comic-art-piece
Client Pedigree
Agency BBDO North America
Production Caviar
Country United States of America
Uploaded 5 March, 2021

Credits

Director
Benjamin Mège
Chief Creative Officer
David Lubars
Chief Creative Officer
Greg Hahn
Executive Creative Director
Gianfranco Arena
Executive Creative Director
Peter Kain
Creative Director/ art director
Carolyn Davis
Creative Director/ writer
Matthew Page
Executive Producer
Amy Wertheimer
Senior Producer
Danielle Amico
DoP
Giles Dunning

Other credits

Director of Integrated Production: David Rolfe

Integrated Executive Producer: Kate Young

Integrated Producer: (Snap lens) Philip Peker

Planning Director: Karin Santiago

Comms Planning Director: Brian Brydon

Snr Account Director: Sally Nathans

Account Director: Elizabeth Maini

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Production

Line Producer: Rebecca Donaghe

Editorial: Loom

Editor: Sean U’ren,

Animation: Titmouse Inc.

Executive Producer: Chris Prynoski and Ben Kalina

Creative Director / Ink & Color: Simón Wilches-Castro

Producer: Will Feng

Comic Book Illustration: Mark Pacella

Color Assistant: Carl Aspuria

Letters: Dezi Senty

Snapchat Lens Developer: Snap Inc.

Creative Producer: Taylor Donaldson, Victoria Kao

Sound: LimeBeat

Music: Randy Lee, Aaron Paul Low

Sound Design: Mattias Murhagen

Pedigree: Unintimidator

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Pedigree: Unintimidator

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