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Final Fantasy XIV: Dragoon
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Creative production company We Are Royale (WAR) produced a trio of cheeky spots promoting an expanded free trial of Final Fantasy XIV Online, the iconic multiplayer online role-playing game by SQUARE ENIX, which boasts more than 20 million registered players. Behind the tagline, 'The Free Trial You’ve Always Wanted', the campaign humorously shows the value of FINAL FANTASY XIV Online’s free trial at the expense of what gyms, streaming services and loot boxes offer in their trials with the help of a wise-cracking host named Roxy. Each spot features a different character job from the game — Black Mage, Dragoon, and Dark Knight — who awkwardly drop in on “real world” subscription scenarios that suddenly feel less exciting when you can tap into your inner slayer to fight bad guys and vanquish enemies. Sharp-eyed FINAL FANTASY fans will also enjoy “easter eggs” planted throughout the spots as an homage to the legacy of the franchise.
- Category Entertainment & leisure
- Client Square Enix
- Agency -
- Production We Are Royale
- Country United States of America
- Uploaded 5 March, 2021
- Director
Brien Holman - Executive Creative Director
Brien Holman - Executive Creative Director
Ricardo Mireles - Assoc Creative Director
Juliet Park - Producer
Liz Lipka - Executive Producer
Rhys Demery
Sr. Marketing Manager: Cameron Turner
Marketing Manager: Phil Cooper
Associate Marketing Manager: Lisa Kawashima
Production
Managing Director, Partner: Jennifer Lucero
Partner, Director: Brien Holman
Head of Production: Eric Zapakin
Designers: My Tran, Daniel Beaton, Elleyce Pahang
2D Animator: Soomin Park
CG Supervisor: Matt Guzzardo
Lighters: Kyung Park, Yang Liu
3D Animator: Adam Floeck
Compositor Supervisor: Omid Ensafi
Compositors: Siobhan Lo, Sorie Conteh, Fergus Diu, Alex Gitler, Chad Buehler
Editor: Ryan Frey
Storyboard Artists: Ed Laroche, Matt Fuller
Line Producer (Shoot): John Sepulveda
Music Company: Gramercy
Sound Design Team: Allison Casey, Joe Webster
