Royal Australian Navy: Bohemian

The Royal Australian Navy needed to recruit Navy Cryptologic Linguists, a priority role whose primary duty is to intercept and translate foreign languages. So, we enlisted the help of Artificial Intelligence, the very technology most job seekers are fearful of replacing human roles. While A.I. can play a big role in the modern workforce, surprisingly it doesn’t always get it right when it comes to language translations. We demonstrated this by putting A.I. to the test, getting it to translate well-known phrases, quotes, stories, and music lyrics between languages. We then took the mistakes it made and highlighted them in an advertising campaign, reinforcing that there’s no room for error as a Cryptologic Linguist.