Govapalooza: TLG Govapalooza 2021

Each year, the Alliance for Innovation https://www.transformgov.org/ produces a conference focused on innovation in local government to connect leaders across the country. Speakers like Steve Wozniak (Apple co-founder) inspire the people that make our local governments work. Not just elected officials, but the good people really do the work. It explores everything from social change, public safety to resilient infrastructure.

This year the conference was rebranded to give it more of a festival of ideas attitude, something that aligns with the rise in interest with how our government functions. The conference is now called Govapalooza and Seattle-based creative agency Okaybro created the rebranded logo, and conference materials (poster, t-shirts, video and keynote fundraising doc)

Okaybro created the logo to express how Govapalooza is about new ideas in government. Not your traditional approach to publicizing a conference for government and municipal leaders, the work was inspired by rock posters to keep people, especially younger folks engaged. In the world of boring and uninteresting government related conference design, this rebrand truly sticks out. Using design purpose-built for digital, the AFI and OkayBro worked to transform the look of the conferences to make something beautiful and insightful, that can help with the heavy lift of the transition to virtual.