Outdoor ad: Momentum Energy: Glam tram

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Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy.

Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.