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Web Film
Children's Wisconsin Primary Care and Urgent Care: Don't Tell Mom
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With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children's Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care centers. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor -- even for a routine check-up. The tagline is “We make worries disappear.” The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colorful lighthearted characters to personify the worries of kids and parents, They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone. These worries range from being treated for a rash or scrape, to how cold a stethoscope might feel, teenage angst...even a virtual visit. The focus is on the quality of care, differentiated experience and convenience offered by Children’s Wisconsin Primary Care and Urgent Care facilities -- a focus that is especially important to first-time moms, parents who have just moved to Wisconsin and those who may be considering a new healthcare provider.
The campaign launches this month.
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