Samsung Electronics: Celebrating International Womens Day

BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions diversity and inclusion for International Women’s Day and builds on the work of three female designers. The campaign will run on Samsung Global’s Instagram, Facebook and YouTube accounts, as well as Samsung.com and the three iconic OOH sites in Milan, Times Square and Piccadilly. The artwork will also be available on Galaxy wallpapers for free downloads and Frame TVs. In this campaign, Samsung employees shared their real-life diversity and inclusion experiences, in order to deliver authentic stories and inspire female empowerment. The three talented, female illustrators then created imagery which brings to life their stories, highlighting the importance of allyship, passion and mutual respect. The artwork shares messages such as #BeTrueToYou and features quotes from female employees from Samsung’s offices in various locations around the globe, including South Korea, Brazil, the US, India, Hong Kong, Canada, Vietnam, Australia, the EU and the UK, while bright colourful designs are accompanied by music and real-life quotes.