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Web Film
Barbie / Milk Honey Bees: You Can Be Anything - Barbie Role Model
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Barbie teams up with Clara Amfo and London grassroots girl-focused project Milk Honey Bees to create an empowering social film to celebrate girlhood and girls' limitless potential directed by Eloise King through PRETTYBIRD. Research shows, starting at the age of five, many girls stop believing their gender can be anything. This issue is called the 'Dream Gap'. Early indicators suggest that for Black girls, the impact is even larger and this self-perception at a young age can be detrimental. To help combat this, Barbie tapped one of the UK’s leading broadcasters Clara Amfo – just announced as a Barbie Role Model - along with London grassroots organisation Milk Honey Bees and talented award-winning filmmaker Eloise King to create a powerful film centering girls, and embodying Barbie’s 2021 International Women’s Day ‘Raise Your Voice’ campaign anthology, demonstrating to girls 'You Can Be Anything'. Eloise has created an anthemic and emotionally driven film to support this initiative; the 60 and 30-second social spots are a rally cry to girls and women on why it’s important to stand up for yourself, your dreams and your beliefs, how you can build confidence, and how young girls can be empowered to believe in their potential, showing Clara as a positive role model to inspire children to believe in themselves and their voices. The spot begins with a call to action from inspiring Milk Honey Bees founder Ebinehita Iyere asking Clara how they can show Black girls how amazing they are; Clara knows just the team to help her spread the message. Five fantastic Black girls Isis, Riley-Ann, Kenedy, Adunni and Bailey cast through Looks Like Me Agency ran by Selma Nicholls catapult the spot into a high energy and heart-warming manifesto of affirmations.
Co-Founder UK: Juliette Larthe |
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