 |
Embed Video
Leading betting brand Ladbrokes prepares for the return of the Cheltenham Festival (16th-19th March) with the launch of a new campaign that celebrates how customers pick their horses … read morefor the races. Leaning on its enduring brand promise of ‘Ladbrokes is where the nation plays’, the campaign reminds the public that however they pick their horse, Ladbrokes has a bet for them. Created by Olivia Shortland and Stephanie Flynn, the film, directed by Stacy Wall of Rogue Films, features people from all walks of life talking directly to camera about what they look for when looking for ‘the one.’ Whether it’s simply the connection or ‘good vibe,’ the eyelashes or the lean, muscular build, the confidence or the pride, each scene beautifully captures the unique criteria that sits behind each character’s selection. Viewers are made to believe that each person is talking about what they look for in their real-life, human partners but we later discover the rug pull that they have been referring to racehorses the entire time, with the spot set to an instrumental rendition of Meat Loaf’s iconic “I’d do anything for Love” track. The film is supported by multiple cross-channel activations, including radio, print and a digital campaign which features a microsite with dating app ‘swipe left/swipe right’ type functionality. This site allows customers to swipe through their horse selection and see horse names, jockey skills, horse profiles and live odds to allow them to pick their horse during the most highly anticipated four days of jump racing in the calendar - the Cheltenham Festival.
read less...
Credits
Other credits
BBH Business Lead: Jon Barnes
BBH Senior Account Director: Sam Hardy
BBH Account Manager: Caitlin Quigley
BBH Account Manager: Atalanta Purce
BBH Account Executive: Benny Younger
BBH Senior Strategist: Robert Meiklejohn
BBH Assistant Producer: Rory Reames
Production Manager: Hannah Joy Cooney
Post Production: Untold
Editor/Editing House: Ellie Johnson / Ten Three
Sound: Ben Gulvin / 750mph
Lead Music Supervisor: Hywel Evans, Black Sheep Music
BBH Digital Producer: Kevin Mccloat
BBH Designer: Christian Kolodziejski
BBH Designer: Adam Buckland
BBH Art Producer: Adam Overton
Wellcom Technical PM: Katie Bloom
Wellcom Lead Developer: Manuel Yemoh
Entain Managing Director: Dominic Grounsell
Ladbrokes Coral Brand Marketing Director: Angela Porter
Ladbrokes Head of Brand Marketing and Partnerships: Stewart Townsend
Ladbrokes Senior Campaign Manager: Benjamin Reeves
Media and PR
Media Agency: the7Stars
PR Agency: ZPR, A Finn Partners Company
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |