Tencent Medipedia APP: TRACES OF PAIN

This is an interactive and outdoor advertising campaign.
We took a digital photography exhibition and "moved" it into Tencent's Penguin Hospital chain. These seemingly beautiful body shots, when you look inside, you will find some kind of mutilation scars.Users can open their cell phones and scan the QR code on the posters to enter the mobile exhibition website. Through these stories, we see the struggles of patients and the progress of medical treatment. The prototypes of the stories are all from real cases on the Tencent Medipedia APP. After reading the stories, "users can download the APP with one click to learn more about related medical information.