Audi: #DriveTheChange

Created with BBH India, Audi's #DriveTheChange initiative is a culmination of the idea that The Future of Mobility is Equality, a thought firmly rooted in Audi’s brand philosophy Future Is An Attitude. Audi India kicked off the initiative by inviting its fanbase to post some of the gender-related stereotypes they are tired of hearing. Having received over 100 responses, the brand decided to take this initiative on-ground by inviting eight real women from diverse industries. Savants in their own right, each of these women decimated these typecasts with their deft auto skills, literally driving over stereotypes that were painted on the road.