SheSays UK: #SpamForEquality

SheSays UK has re-launched SpamForEquality, a campaign asking CEOs to pledge to review their paid parental leave policy in whatever way they can by the next International Women's Day, 2022. The cheeky campaign calls on employees to send an automated anonymous email to their CEO from equalparentalleave.com, with a pre-written message from SheSays. Every time a person adds their CEO's email to the website the message will be sent to them asking that they review their policy and sign the Equal Parents pledge. The more times their email gets added the more the CEO gets spammed. 
The campaign follows on from last year’s #EqualParents campaign, with SheSays deciding to continue fighting for equal parental leave given the ongoing effects of Covid 19 on women's jobs and the pay gap.