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Fire and Emergency New Zealand: Firefighters Don't Like Fire Movies
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To promote smoke alarms, Fire and Emergency New Zealand has launched a new campaign ‘Firefighters Don’t Like Fire Movies’ via FCB New Zealand. You have less than three minutes to escape a house fire, or you die. And the difference between those two endings… is having a working smoke alarm. But people are complacent about smoke alarms and the speed of house fires, because they’ve only seen Hollywood’s version. The movies show characters stepping through neatly flaming doorways, people heroically running back in to save their children and everyone making it out just in time. But that’s not how it goes. Fire gets real, fast. And no one knows that better than the firefighters who’ve seen the real story.
Media Agency: FCB Media Related |
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