 |
Web Film
Times China Property: Everyone Can Be Life's Artist
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Times China Property is one of the biggest real estate companies in China. In 2019, the 20th anniversary of the brand, they expect to create a film to communicate with their consumers and increase brand awareness. In 2020, the coronavirus (COVID-19) pandemic is destroying people's lives，depressing the economy, and crumbling human minds. In Joseph Beuys’s proclamation, ‘everyone is an artist, and we suggest our life that in each minute, each second and each breath we take could all be the best art. Therefore, we developed the concept of "Everyone Can Be Life's Artist" to celebrate the creative power of the people that exist everywhere and to encourage people to rediscover the joy of life and faith to keep living. We create a short music video called ‘Everyone Can Be Life's Artist’. It is a peaceful song with ethereal and whisper and soulful singing, awakens the soul of the artist in everyone's body. You could be the girl dancing with the wind on the terrace, using bedsheets to make a sculpture that looks flowing; you could be the man with boxing gloves covered in paint, and turn your training into a passionate painting creation; you could happily create a huge dream with toys like a child... Through the clips of different characters' lives, this film shows the vigorous vitality of people being life's artist, it not only conveys the concept of living art in contemporary China, but also a portrait of how people living optimistically in the face of the epidemic.
Executive Producer：Patrick Zhang |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
