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Top 6: March 17th 2021
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics … read moreresearch. There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma how do you decide who to help? 'Disease Dilemmas' puts Australians in the uncomfortable position of trying to choose who they'd donate to the young mother with pancreatic cancer or the retired musician with Parkinson's disease? The teacher with a kidney condition or the student with immune disease? These impossible choices are brought to life as portrait pairings of real people living with different diseases, each execution posing its own unique dilemma that challenges people to think, interact and ultimately donate to Garvan, whose genomics research can help them all. All hero testimonials are based on a genuine connection to Garvan and were voluntarily shared to inspire and move the public to action. The Garvan cause mobilised the industry to collaborate. Alongside the Pool Collective, the campaign counted on support from Fin, Rumble Studios and Bopper. From the dentsu network, Isobar, Haystac, dentsu Amplifi and Carat joined forces with BWM dentsu. The work is entirely pro-bono and includes strategy, creative, media, PR and support from the media partners. Starting Monday 8 March with print, the media plan includes TV, radio, digital, OOH, cinema and takeovers in train stations and a sports stadium.
read less...Agency
Creative Consultant: Rob Belgiovane
Executive Producer Broadcast/Integrated: Margot Fitzpatrick
Senior Integrated Producer: Emma Durlacher
National Production Lead: Lauren Reilly
Head of Print Production: Simon Holdaway
Design Director: Eeuwout ‘Dutchy’ Baart
Senior Finished Artist & Designer: Alanna Rados
Editor: Brendon Killen
Digital Art Director: Thomas Deng
Managing Director: Brent Kerby
Head of Client Services: Sophie Lander
Group Account Director: Andrew Henderson
Senior Account Manager: Jessica Walley & Ashley Martin
Strategic Planner: Karl Bates
Production: The Pool Collective
Director & Photographer: Simon Harsent
Executive Producer: Cameron Gray
Post Production: Fin
Post Producer: Emily Newbould
Colourist: Ben Eagleton
Retouching
Sterne Creative: Mark Sterne
Website Production: Isobar
Chief Engagement Director: Elaine Loke
Project Manager: Ritika Jhaver
Web Developer: Rhys Martindale
Audio Production: Rumble Studios
Executive Producer: Michael Gie
Senior Sound Designer: Tone Aston, Cam Milne & Liam Annert
Music: Bopper
Licensing Supervisor: Koo Abuali
Media: dentsu Amplifi & Carat
Chief Investment Officer, Amplifi: Michael Bass
Chief Investment Officer, Carat – Craig Cooper
Managing Director – Lauren Small
Client Partner: Sue Cant
Head of Out of Home: Emma Hegg
National Production Manager: Rebecca Eastman
Project Manager, Platforms & OOH Production: Hayley Kingsley
Investment Manager: Al Vari
Client Manager: Kristina Endrikhovskaia
PR: Haystac
Group Business Director: Carolina Fullen
Account Manager: Mariel Malabanan
Client: Garvan Institute of Medical Research
Director, Garvan Research Foundation: Mara-Jean Tilley
Deputy Director, Garvan Research Foundation: Brad Timms
Marketing Manager: Anna Sweeney
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