Lotto Max: Art Class

With everyone in need of some fun, Canadians are learning to dream bigger with the help of LOTTO MAX. OLG recently launched the third iteration of LOTTO MAX's Dream to the MAX campaign, which has strongly resonated with Canadians since the initial launch in 2019. Lottery players love the lead character, Max, the personification of the brand, and LOTTO MAX is only happy to showcase Max in new scenarios. The latest spots evolve Max's character. Where Max initially began by dropping in on people’s lives to help them to dream bigger, they’re now coming to him. Canadians want to learn to dream bigger, and Max is now giving them the tools to do so. 'Art Class' shows Max and his students on their path to bigger lottery dreams while 'Tell Everyone' announces the twice weekly draws, an important part of Canada's largest lottery with jackpots of up to $70 Million.