Maryland Cookies: Keep it Kookie

Burton’s Biscuits brand, Maryland Cookies, launches new campaign to encourage consumers to 'Keep it Kookie' with an integrated campaign that includes a TV ad that will run on prime-time TV and extensively across social channels including YouTube, Facebook and Instagram. As a cookie in a world of biscuits, Maryland Cookies (The nations favourite cookie) Is proud to be a bit of an outsider, they are proud that they are made differently and act differently to other biscuit brands. Created by Recipe, the campaign is a call to arms to ask our nation of biscuit lovers to 'KEEP IT KOOKIE' and to prove the point, in the 30 second TV ad we see our much loved but unashamedly different lead character, Aunt Deb, turn up to a family home uninvited - with a Maryland Cookie for an eyepatch. (Because she can.) When questioned, she proceeds to show us all how a Maryland Cookie should be eaten. It’s unashamedly 'Kookie' and so should Maryland Cookie customers be too. The TV theme continues on TikTok, where the nation is encouraged to show their Kookie ways of eating Maryland Cookies #KookieFaceRace.