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Telefónica Germany / O2: Select & Stream
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Under the slogan "We have the entertainment. You have the choice", Serviceplan Bubble and O2 are drawing attention to the O2 Select & Stream offer on TV, online, print and OOH. Customers who take out a mobile phone or at home tariff will receive a streaming package for one year, and will be the first in the world to be able to choose freely between Netflix, Sky Ticket and O2 TV. At the heart of the campaign is a TV spot directed by Martin Krejci and produced by Iconoclast, in which the advertising itself becomes entertainment. In an entertaining way, the short film illustrates the special features of the O2 streaming offer and, at the same time, the central message of the advertising measures: O2 offers its customers the best entertainment, O2 customers set the pace and decide individually which streaming provider is right for them. Thus, scenes from the Netflix series "House of Money," the Sky Ticket series "Game of Thrones," and the German daily soap "Gute Zeiten Schlechte Zeiten," which can be received via O2 TV on the go and at home, alternate in the spots. In addition to the TVC, the campaign can also be seen online, on social media, in print and OOH. In addition, the spots and motifs will be used in O2's own channels on o2.de or in O2 stores as well as in existing customer communications.
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