TV ad: Ford: Same Same, But Different

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Ford India welcomed the latest variant to its compact SUV EcoSport’s line-up with a quirky advertising campaign by BBDO India that takes a leaf out of the lives of identical twins. Christened Ford EcoSport SE, the new variant features design cues borrowed from its American & European peers, where the compact SUV is sold without a rear-mounted spare wheel. Building on the product proposition, the ad campaign around it establishes the need for individuality through humourous stories from the lives of a pair of identical twins. Created by BBDO India, the television commercial weaves challenges this pair of identical twins face in their daily lives into humorous situations where their distinct identities don’t get enough opportunities to flourish. These twins, although driven by the same inherent principles, crave differentiation in the choices they make. They want their individuality to shine through and are tired of being treated alike. The film ends with Ford EcoSport S and Ford Ecosport SE being one of the rare things that meets the men’s need for difference. The premise of the campaign – Same Same, But Different – respects the no-compromise attitude of Ford customers, yet acknowledging a need for distinction in their choices.