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Soccer star Abby Wambach challenges track legend Usain Bolt in a new Gatorade Zero campaign, which pays homage to the iconic 1997 spot, 'Anything You Can Do, I Can Do Better', originally with Michael Jordan and Mia Hamm (who both make cameos in the new version). The campaign from TBWAChiatDay LA highlights the equal capabilities of women and men in sports, focusing on channeling your inner competitor, no matter what you’re doing. It also introduces the brand’s latest innovation: Gatorade Zero with Protein, which has zero sugar, electrolytes for hydration and 10g of protein to help kick-start the recovery process.
Credits
Other credits
Director of Content Production: Guia Iacomin
Managing Director: Jerico Dig Cabaysa
Senior Brand Director: Robyn Morris
Brand Director: Gabriela Marino
Account Supervisor: Ashley Brabham
Senior Project Manager: Alice Pavlisko
Executive Strategy Director: Scott MacMaster
Global Planning Director: Martin Ramos
Sr. Planner: Julio Castillo
Planner: Savannah Galindo
Integrated Strategy Director: David Heiser
Sr. Connections Director: Albert Kim
Sr. Connections Planner: Kevin Bautista
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Eugene Gandia
Talent Payment Manager: Annabel Turrado
Director of Traffic Operations: Dessiah Maxwell
Sr. Traffic Operations Manager: Judy Brill
Media Agency: OMD
Head of Production: Ari Schneiderman
Line Producer: Richard Ulfvengren
Editorial: Exile
Editor: Ed Line
Assistant Editor: Chris Messier
Executive Producer: CL Kumpata
Producer: Kristina Thoegersen
VFX/Post-Production Company: JAMM
VFX Supervisor/Lead Compositor: Jake Montgomery
VFX Supervisor/ Lead CG : Andy Boyd
Flame Artist : Mark Holden
Flame Artist : Louis Mackall
Animation Supervisor : Stew Burris
CG Lead : Brian Burke
CG Artist : Connie Ho
CG Artist : Jaguar Lee
CG Artist : Jonathan Chua
After Effects Artist : Daniel Miller
Music: "Anything You Can Do" Written by Irving Berlin; Published by Concord Music Publishing
Artists: Chris Hall/Andy Robinson/Bam/FAB
Label: Ninja Tune/Just Isn’t Music
Producer Ashley Greyson
Executive Producer : Asher Edwards
Color: JAMM
Colorist : Adam Scott
Color Assist : Carver Moore
Producer : Anna Dood
Executive Producer : Asher Edwards
Mixing Studio: Lime Studios
Executive Producer: Susie Boyajan
Sound Design/Mix Engineer: Matt Miller
Mix Assistant: Ian Connie
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