Mike’s Hard Lemonade Seltzer: Mike Brought Them

Mike’s Hard Lemonade Seltzer releases 'It’s Mike’s' national campaign featuring heavyweight champion Mike Tyson. As the #1 hard lemonade for over two decades, Mike’s applied their lemonade expertise to develop the best-tasting hard lemonade seltzer. Now they are ready to share the news with the launch of their first national campaign. The new campaign for Mike’s Hard Lemonade Seltzer was developed by WorkInProgress who won AOR duties earlier this year. The new 'It’s Mike’s' campaign features Tyson to memorably introduce the product. Each ad takes place at an outdoor gathering, where a party goer grabs the last Mike’s Hard Lemonade Seltzer from a cooler. What ensues is an unexpected, humorous interaction with Tyson.