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Nike: The Toughest Athletes
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Nike’s latest film, ‘The Toughest Athletes,’ captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. 'The Toughest Athletes', created with Wieden+Kennedy London, illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy and postpartum journeys, and is underscored by the likes of Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes. Filmed during the global pandemic, 'The Toughest Athletes' was compiled from more than 22 hours of intimate footage shot by the mothers featured and their friends and families. Each respective shoot was directed via Zoom to keep each individuals health and safety a priority.
Design Director: Aaron Skipper Related |
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