Chilean Red Cross: First Line for the Front Line

The expression "Primera Línea" has two different meanings in Spanish: “First Line” and “Front Line”. We took advantage of this to ask the media outlets with the highest credibility during the social uprising, the independent digital media, for the first line of their news. We turned it into a hyperlink that redirected readers to our donations website and in that way were able to raise funds to obtain the supplies to continue attending to the front line of protests.
Thus, for the first time in the media, a hyperlink did not lead to another news report, but rather to a good cause.