 |
Embed Video
The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as 'Mike Iceberg', Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term 'Ladbroke It', which is all about turning up the dial on excitement and entertainment.
Credits
Other credits
Creative Agency: Thinkerbell
Sesh Moodley – Head Tinker
Lauren Shelley – Head Thinker
Chris McMullen – Lead Tinker
Gerry Cyron – Brand Thinker
Katie Dally – General Manager
Jim Ingram – Chief Creative Tinker
Jacq Henderson – Thinker
Paul Leaning – Lead Production Tinker
Grant Anderson – Head of Production
Natalie Duncan – Head Thinker Earned
Taylor York – Lead Thinker Earned
Director: Christopher Riggert
Production Company: FINCH
Producer: Catherine Anderson
Executive Producer: Corey Esse
Edit: Stewart Reeves, The Editors
Post Production: Blackbird VFX / Atticus / Cutting Edge
Sound design: Ballad
Sound Mix: Squeak E. Clean / Cutting Edge
Photographer: Toby Burrows
Stills Production: The Kitchen Creative
Retouching: Limehouse
Client: Ladbrokes
James Burnett Group Chief Marketing Officer
David Rebetzke General Manager Marketing
Louise Gallagher Communications and Production Manager
Sarah Green Campaign Manager
Brand strategy: Element insight and strategy
Ewen Pettit – Founder and Head of Strategy
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
