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Twizzlers: Tied Up in Knots


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As ever finding ourselves tied in knots in the modern hubbub of daily life, director Greg Barth imagines the physical manifestation in camera, with a charming and humorous spot for Twizzlers produced by Kiddo. Created by Anomaly Toronto, the spot was initially conceived as a full CGI effect with twisting people. Greg suggested doing the effect in-camera, playing with tangled limbs instead of twists, which ultimately gave these films a playful and handmade look while also helping the actor's struggle feel real.
Credits Other credits

UK / AMS Rep: Friends Electric

Account team: Erin Wilbur (account director) Carly

Watson (account supervisor)

ECD: Pete Breton

Colour: ETC Colour

Colourist: Connor Coolbear

Colour Producer: Oliver Whitworth

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