 |
Top 6: March 31st 2021
Interactive
Ikea: The ScrapsBookTop 6: March 31st 2021
To enable Canadians to live more sustainably at home, IKEA Canada releases the new IKEA ScrapsBook cookbook, a collaborative project with 10 North American chefs featuring unique recipes using kitchen scraps. As part of its ambition to become a circular and climate positive business by 2030, IKEA aims to inspire Canadians to reduce food waste in their homes and teach them how to cook with food scraps that often end up in landfills. Featuring renowned chefs like Adrian Forte, Craig Wong, and Trevor Bird, the IKEA ScrapsBook represents a diverse range of cuisines and cultures, each with a commitment to sustainable cooking practices. Each chef has contributed five recipes to the cookbook that is free to download online at IKEA.ca/Scrapcooking and is also available on Apple Books and Google Play Books. The eBook is available to everyone, and members of IKEA Family will have early access to the 50 digital recipes and be automatically entered to win a limited edition physical copy of the 214-page book. An estimated 2.2 million tonnes of food is wasted in Canada alone. IKEA Canada wants to actively reduce food waste both at home, but also across its Restaurants and food services. The retailer has already reduced food waste by 31 per cent across its kitchens nationwide and is on its way to achieving a 50 per cent reduction in food waste by the end of this year. To support The ScrapsBook, IKEA will launch #Scrapcooking Sundays, a weekly series of live cooking tutorials on Instagram Live hosted by contributing chefs this Spring.
FR Writer: Karine Doucet, Isabelle Lamarre and Élise Guillemette RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
