Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

which?: Scams - Savings Swindler


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Independent creative agency St Luke’s has launched a marketing campaign for UK consumer champion Which? warning consumers of personal and financial scams. A series of striking characters will launch on social and digital media, print and out of home (OOH) from 22 March 2021. In this new marketing campaign, the creative agency sought to engage people withcharacters in static and animated formats. Which? has identified the top three scams that catch people out, and St Luke’s has turned them into memorable caricatures: Identity Thief, Bank Impersonator and Savings Swindler as a reminder to be vigilant. The creative shows the scammers trying to cover up the message. Scams are a major issue in the UK, with £1.7 billion lost in the last 12 months (Source: Action Fraud, Feb 2021). Traditionally these types of marketing campaigns warning people of scams are designed to be frightening; however, this tone can be off-putting and stops people from listening to the message as they avoid bad news.
Credits Other credits

Director of Audiences, Brand & Communications: Neil Caldicott

Interim Head of Brand and Strategic Communications: Laura Money

Senior Strategic Communications Manager: Jenni Pain

Senior Brand Executive: Ayesha Bhatia

Agency

Business Director: Laura Harris

Account Director: Rob Evans

Account Manager: Charlotte Crawley

Planner: Tara Ellis

Designer: Vanisha Mistry

Production

Production Assistant: Delfina Maria

Studio Lead: Dylan White

2D Animators: Isaac Holland, Joel Stenback, Laura Nailor

2D Clean-up Artists: Duane Uba, Lucy Hirst, Natalie Gray

Compositors: Adriano Vessichelli, Scott Lockhart

Character Designer: Juan Carlos Paz

Designer/ Look Development: Fanny Hagdahl Sorebo

Print Designer: Cat Finnie

Storyboards and Animatic: Marta Martin Blanco

Editor: David Slade

Mural: Global Street Art

Media agencies: Goodstuff & Brainlabs

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news