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NRMA Roadside Assistance: This is Roadside Assistance
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The NRMA Roadside Assistance has this week launched its new brand campaign via Saatchi & Saatchi Australia, focusing on what The NRMA does best: getting its members moving no matter the situation. The connection between The NRMA and its people and members comes to life through a variety of locations and member call-out scenarios, highlighting what true roadside assistance means and how The NRMA patrol team goes that extra mile to help. With more vehicles in more locations and more trained technicians, when members drive further afield, they still have access to The NRMA’s national network of patrols to ensure they keep moving. It serves as a reminder that whilst there are a number of other providers within the market that may claim to ‘offer’ roadside assistance, only The NRMA offers the real thing.
Head of Planning: Graham Sweet Related |
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