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Tostitos is committed to helping friends everywhere create unforgettable moments, fuelled by America’s favourite snack staple, Tostitos chips and dips. To celebrate that love of … read morechips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, "For the Love of Chips and Dip and…" and are teaming up with comedic duo Kate McKinnon and Dan Levy. Whether it’s doing karaoke and getting the lyrics wrong or analysing plot holes in bad movies, when a couple of friends gathers with Tostitos chips and dips, fun moments are bound to happen, and Kate and Dan aim to put a spotlight on those moments within a moment that make them memorable. As a part of the campaign, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the new chips offer a pop of spice in the fan-favourite bite-size shape. In a new Tostitos commercial, created by Goodby Silverstein & Partners, which debuts on television and online this weekend, Kate and Dan share their takes on Tostitos Habanero’s level of spice — one-upping each other as good friends would with more and more hilarious descriptions of the new chip, in ways only these two comedic stars can. Fans are invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to ‘one-up’ their friends, just like Dan and Kate. Fans can access this lens on Snapchat beginning April 6th. Kate and Dan will also star in a second commercial for Tostitos that illustrates their own funny and memorable moments together. The commercial, which begins airing on television and online on April 3rd, showcases the all-too-relatable experience of debating with a friend — through facial expressions, body language and Tostitos that only close friends can recognise — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have.
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CMO: Rachel Ferdinando
SVP, Marketing Communications: Tina Mahal
Senior Director, Marketing Communications: Anya Schmidt
Director, Marketing Communications: Hana Golden
Brand Manager: Lauren Niculescu
Marketing Manager, Consumer Insights: Nityam Khanna
Managing Partner: Brian McPherson
Group Account Director: Meredith Williams
Account Director: Clark Gieseke
Account Manager: Amanda Charney
Account Manager: Andrew Betoff
Brand and Communication Strategy
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Group Brand Strategy Director: Ralph Paone
Senior Brand Strategist: Ida Persson
Senior Communications Strategist: Drew Forrest
Sr. Research & Analytics Strategist: Ian Heath
Production
VP: Karol Zeno
Head of Production: Jodi Fisher
Editorial Company: EXILE
Editor: Katie Turinski
Assistant Editor: Brad Dupuie
Executive Producer: CL Kumpata
Head of Production: Jennifer Locke
Producer: Catherine Liu
Telecine: The Mill
Colorist: Paul Yakono
Senior Color Producer: Denise Brown
Color Assist: Gemma Parr
Color Assist: Logan Highlen
VFX/Finishing: The Mill
Executive Creative Director: Chris Knight
VFX Supervisor: Gareth Parr
2D Artist: Yukiko Ishiwata
2D Artist: Kevin Diaz
Executive Producer/Managing Director: Anastasia von Rahl
Producer: Valentina Cokonis
Production Coordinator: James Panetta
Sound Design and Mix: Lime
Audio MIxer: Sam Casas
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
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