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Web Film
La Redoute: Two Brothers
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When siblings leave the family home, it’s literally the end of an era: while parents contemplate the end of family life as they’d known it, the ones left behind experience their own upheaval. Family relationships shift with roles altering and pecking orders changing. The children who were the youngest become the eldest and have a chance to grow and to expand into the space left, to have their own room. FRED & FARID Paris brings this universal emotional shake-up to the screen in the short film "Two Brothers" imagined for the French e-Retail La Redoute. The campaign also highlights the important role of the family nest in these very special times: the bonds within the siblings that are built and maintained sometimes even in spite of the parents, the Love that is as great even when distance separates us. Following on from its insightful portrayal of the daily life of a stepfamily with the short-film “Lou” , this new brand film, directed by the French director and actor Géraldine Nakache, explores again the intimate bonds of the family - in line with the strategic platform developed and successfully activated by FRED & FARID Paris, the focus is on La Redoute's role in the family' lives supporting them at every stage since 180 years.
Brand Supervisors: Amélie Poisson, Marie Guillemot, Maylis Lasagesse, Mélanie Dufour |
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