Outdoor ad: Publimetro: Give Respect

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Top 6: April 7th 2021

As in other nations of the world, in Colombia violence against women is also one of the most relevant issues on the public agenda. During 2020, more than 200 femicides were registered and in January of this year there were more cases of this type than days on the calendar. The impact in this area cannot be forgotten or lose its validity, as it happens with the pages of newspapers. That is why an alliance generated by Publimetro, McCann Colombia, Weber Shandwick and Aurora carried out this month the #GiveRespect (#RegalaRespeto) campaign to re-signify the physical support of these media and help face the serious problem that affects a significant part of the population. Taking advantage of the fact that during Women's Day flowers are often given as gifts, and that when they are bought, they are wrapped in newspapers, a special edition of more than 240 thousand copies was created that gathered all the news of the year related to violence against women, targeting to wrap the bouquets that street flower shops would be delivering and draw attention to prevent more events of this type from occurring and appearing on the front pages of newspapers.