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River Museum: The Foosball of Eternity


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The recently reopened River Plate Museum, that belongs to the world famous football club, counts from now on with a new attraction: The foosball of eternity. A one-of-a-kind piece that recreates the exact moment when Gonzalo "Pity" Martínez nudged the ball into the net at the final match of Copa Libertadores in Madrid, as if on December 9 of 2018 time had stopped forever. An overhead view of the installation, identically matching the Bernabeu's stadium scenery, depicts Martínez alone before an empty goal and, behind him, the piled-up rods with the rest of the players. The idea came from the agency Mercado McCann, whose founder –Martín Mercado– coined the concept of River Philosophy, which represented by the phrase ¨River is back to being River again¨ accompanied the club’s reconstruction from the toughest times to what it is today. The foosball was materialized by a craftsman from the city of Pergamino and is already exhibited and available to the visitors of the Museum on Figueroa Alcorta street.
Credits Other credits

Project leads: Fernando Sarni, Agustín Borgognoni and Guchi Coste

Craftsman: Martín Sétula.

Editor: Mariano Salinas

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