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Royal Life Saving Society of Western Australia: Keep Watch
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303 MullenLowe Perth has created a new national campaign on behalf of the Royal Life Saving Society (RLSS) to better educate parents on the risk of toddler drowning. Called 'Keep Watch' the campaign leans into the insight that kids will always be kids, are often unpredictable, and just can’t help themselves, especially around water. Launched in December 2020 to coincide with summer holidays the cross-channel, multi platform campaign showcased the full range of relatable moments and behaviours our little ones constantly go through – from the ratbags, to bolters, to negotiators, all of which reinforce the need for parents to stay alert when their kids are around or playing in water.
Client: Royal Life Saving Society Related |
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