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2008 Scion tC: "Tweaks/No Tweaks"
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The new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -- wherein each creative element points out that small changes can create very meaningful differences. "The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK's Simon Needham.
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