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Web Film
Rhythms of the Village: Welcome to the Village
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Battery, Los Angeles has launched the second marketing campaign to come out of the Battery initiative An Idea for L.A., a pro bono program that provides a marketing makeover for L.A. businesses struggling to stay open during the Covid-19 pandemic. After their first-round for Seoul Sausage, a popular L.A. food brand, Battery selected an equally deserving business among the hundreds of submissions: Rhythms of the Village, an African cultural center in Altadena that has been enriching the local community with a focus on African culture and education for over a decade. Treating the ROTV campaign with the same attention and care a traditional brand client would receive, Battery highlighted the vital importance of a small business promoting a rich cultural heritage through a series of films featuring Onochie Chakura, who established the Rhythms of the Village (ROTV) cultural center in 2013 out of a storefront in Altadena. At ROTV, the Chakura family sells handmade African clothing, art, and knickknacks. More than just a store, ROTV offers classes in African drumming and language courses on the Nigerian Igbo and Yoruba dialects. On the last Saturday of every month, ROTV distributes locally grown fruit to the local community. The centre also periodically presents Tribal Nights, events in which L.A. artists, creatives, and vendors share their talents and art with the community to build a larger following and gain more exposure.
Brand Director - Zach Hill |
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