 |
Tv
Mobil 1: Metamorphosis
Animal Logic created the visual effects for Mobil 1’s ‘Metamorphosis’ TV campaign, collaborating with Director Graeme Burfoot, Filmgraphics and McCann Erickson New York.
Shot entirely in Hungary, the ad shows how Mobil 1 motor oil transforms the performance of older model cars into the latest model by rejuvenating the engine. A Lancer, a Camry and a Mercedes all undergo this fantastic metamorphosis in the spot. Animal Logic’s work on the project started on location in Hungary, where the team took reference of actual ‘older model’ cars, which were later made into CG models. These models were then skinned over the live action plates of the ‘new’ cars. The greatest challenge for Animal Logic on the project was creating a look for the transformation between the two cars. The new transformed car had to look as if it was shedding its old skin and the pieces had to have a weightless quality to them yet still look like pieces of car. The final technique incorporates both cloth simulations and hand animation to peel away the pieces of each car. Every shot had its own customized simulation, with the pieces reacting to the air currents and wind forces generated by the cars enhanced performance. Additionally, the team of artists created a new CGI billboard for the spot’s ending. The Mobil 1 ‘Metamorphosis’ 30-second spot was launched on March 3, 2008 in Russia, Ukraine and Kazakhstan.
NY Creative Director: Bill Oberlander Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
