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The Ministry of Social Affairs and Health: The Projection


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The Ministry of Social Affairs and Health has launched its first communication campaign encouraging the public to get vaccinated for COVID-19. The campaign, ‘The Projection’, created by MullenLowe France, sends the message that ‘because we’re all dreaming of getting back together, let’s get vaccinated!’. It is the fourth campaign from the Ministry of Social Affairs and Health and MullenLowe France, encouraging the public to exercise caution during the pandemic. Their first campaign, ‘The Good Reflexes’, launched in the Summer, followed by ‘We Can All Be Touched’ which promoted safe back-to-school practices in September. The latest, ‘Let’s Be Careful During The Holidays’, launched in December 2020 reminding people to maintain social distancing and stay safe during the holiday season.

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