Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria … read moreBitter. So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill obtained from generating excess solar at home for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door. The campaign has rolled out nationally with a TVC, animation that explains the program, social, digital, a national PR campaign, and dynamic OOH that displays how much beer Australians could be earning based on the weather in each state. The launch of the program follows Asahi Beverages’ acquisition of Carlton & United Breweries last year. The program is part of Asahi’s ambitious sustainability agenda, which includes a goal to be powered entirely by 100% renewable energy by 2025.
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