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In the world of video games, nothing is worse than internet lag. And when gamers lag, they tend to take their frustration out on the first thing that’s closest to them: their … read morecontroller. Just a quick search of YouTube will turn up hundreds of videos that show gamers throwing, kicking, and stomping on their controllers to soothe their anger. Verizon Fios, named best internet for gaming by PCMag, wants to show gamers that the Fios network can be the solution to lag frustrations, and that simply switching to Fios could help them step up their game. So, Verizon Fios is getting their attention in the most gamer way possible: by trolling them... with a controller that’s unbreakable. Created to handle typical gamer tantrums, but not literally unbreakable. The campaign gets the Unbreakable Controller into the hands of one of the gaming world’s biggest influencers, Nate Hill of FaZe Clan. Naturally, he’s using it to troll his fellow teammates that don’t have Fios, by challenging them to test its durability through a series of hilarious challenges, like hitting it with a bat, dunking it like a basketball, and throwing it off a balcony. Each test will show that even though the controller is incredibly strong, there’s still no substitute for better internet and that FaZe Clan really just needs Verizon Fios. And this controller? It’s definitely no prop. We went through the process of having it made for real by partnering with product designer Steven Brower of Brower Propulsion Laboratory. He created a bespoke video game controller that can withstand the frustrations of laggy gamers. Taking inspiration from the diabolical ironclad beetle, the controller was constructed with a durable, aluminum shell and then surrounded by a soft foam that cushions the shell from impact. Its bright orange color was intentionally chosen to reflect the humorous nature of the product and the childish anger gamers show when they lag out. But the campaign doesn’t stop with a controller and a troll job, we’re also engaging gamers at some of their most frequented websites like Kotaku, with a deep dive editorial about the Unbreakable Controller, along with high impact digital placements. We’re even taking it beyond the gaming community by partnering with influencers like tech reviewers and content creators. Each one is receiving the controller along with a challenge to put it to the test in their own unique way and share the results with their fans. And at the end of the day, all of this could’ve been avoided if gamers across the country had simply chosen Fios from the get-go. But until then, it’s up to us to remind laggy gamers everywhere... it’s this or Fios.
read less...Verizon:
Andrew McKechnie, SVP, Chief Creative Officer
David Bowen, VP, Marketing Communications
Colby Schneider, Director, Marketing Communications
Olga Bermudez Paiva, Manager, Brand Creative
Emily Plunkett Fleischer, Manager, Broadcast Production
Agency
Matthew Curry, EVP,
Cristina Reina, SVP
Alex Little, VP
Karsten Jurkschat, SVP
Dominic Whittles, EVP, Managing Director
Liz Der, SVP, Executive Account Director
Sue Han, SVP, Group Account Director
Justin Perrelli, Account Director
Jordan Hamilton, Account Supervisor
Marguerite Daly, Account Supervisor
Jessica Peterkins, Assistant Account Executive
David Webster, EVP Executive Strategy Director
Jennifer Peterson, SVP Executive Strategy Director
Beth Windheuser, Senior Strategist
Whitney Alexander, VP Strategy Director Social and Mobile
Anna Owens, Junior Business Manager
McCann NY Production:
Nathy Aviram, Chief Production Officer
John McAdorey, SVP Executive Producer
Brian Collins, Producer
Laura Kellerman, Producer
Jeannette Subero, Senior Innovation Producer
Christine Lane, SVP Director of Innovation
Amber Briscoe, Senior Innovation Producer
Mihae Mukaida, Senior Innovation Producer
McCann NY Project Management:
Anne Denny, Project Management Director
Holly McNally, Associate Project Manager
Eliza Butts, Project Manager
CRAFT Production:
Theodore McFail, Digital Producer
David Lillis, Tech Lead Display Ads
Rich Goldstein, Executive Digital Producer
Faiza Islam, Senior QA Engineer
Puneet Oberoi, QA Engineer
Jeffery Feder, Senior Developer
Joseph Goldstein, QA Engineer
Editorial: No6 Editorial & Finishing:
Editor: Ryan Bukowski
Assistant Editor: Alyce Muhammad
Producer: Charlotte Delon
Head of Production: Laura Molinaro
Executive Producer: Corina Dennison
Senior Flame Artist: Ed Skupeen
Finishing Producer: Mark Reyes
Audio Post: Sonic Union
Mix Engineer: Brian Goodheart
Producer: Nathanael Taylor
Studio Director: Justine Cortale
Brower Propulsion Laboratory R&D
Steven Brower, Founder
Photography: Giant Artists
Photographer: Jessica Pettway
Agent: Dana Eudy
Producer: Lynda Goldstein
BTS Video Production: MMXX
Videographer: David Siev
Media Agency: VM1
Influencer Agency: Captiv8
Packaging Production: Utley’s Inc.
Talent Partner: FaZe Clan
Branded Content: Kotaku
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