Samual Adams: Your Cousin From Boston Gets Vaccinated

Sam Adams’ 'Your Cousin From Boston' character isn’t the brightest bulb in the shed. But even he’s getting vaccinated against Covid-19. As COVID vaccines become available to more Americans this spring, it’s no longer accessibility that poses the greatest challenge. It’s hesitancy. With 1 in 4 Americans not planning to get vaccinated, challenger Samuel Adams enters the conversation to help combat skepticism amongst drinkers with humour. 'Your Cousin From Boston Gets Vaccinated', shot at Boston’s Fenway Park’s actual vaccination site, was created by Goodby Silverstein & Partners and is meant to do more than entertain, with the lovable cousin leading by example in his signature comedic style. He demonstrates to drinkers how getting the vaccine can be wicked easy.