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Julie's Bakeshop: Auntie Shamer


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Julie's, the Filipinos' favorite neighborhood bakeshop chain, recently went viral after releasing its ad campaign celebrating its 40th anniversary. The video starts with two middle-aged women working out in a local gym. A man notices them, and starts to "auntie shame" the ladies. Auntie Julie comes in and stops him, saving the ladies from the auntie shamer. What happened next made netizens laugh! They even shared their funny reactions to the film, and supported Julie’s in its #StopAuntieShaming campaign.
Credits Other credits

Head of Social: Jeano Cruz

Strategic Planner: Nanais Hernandez

Account Supervisor: Kim Gow

Managing Partner: Jake Yrastorza

Account Director: Jim Jimenez

PR Manager: Zahara Depaling

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