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YoPRO: Every Millimetre Matters
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Developed by independent creative agency Emotive, YoPRO's latest campaign under the 'Fuel Your Journey' brand platform focuses on the idea that no matter how long the journey, every millimetre matters. While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition like YoPRO, with high protein and no added sugar to fuel their journey.
Head of Marketing: Blanca Carbonell |
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